Saturday, August 9, 2014 at 7:15 PM
Not long ago, I ran a 10-day challenge on an alumni site.
- The challenge: share the site address with family and friends who attended the school. (No push to join.)
- As the challenge went up, I added a question in the Profile Generator: "How did you hear about this site?"
- By August 1st, we had thirteen new members; not bad since we did not have a goal.
Fast forward to August 8th - a member of the class of 1962 joined from his home in Spain. I went in search of his reply to how he learned about us. He wrote: "Apprised of its existence by the research staff in my office." Well how about that? I love it! 
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